Alan Fletcher

http://www.amazon.co.uk
http://www.guardian.co.uk
http://www.designmuseum.org

Graphic Designer (1931-2006), founder of Fletcher/Forbes/Gill in the 1960s and Pentagram in the 1970s, his work is full of gently provocative mind-teasers. Considered the pioneer of independent graphic design in Britain during the late 1950s and 1960s, Fletcher was the designer responsible for the V&A’s logotype image in 1989 – how much more of a design icon can you get?

(Typeface Bodoni)

Poster from London Transport Museum Collection

‘The art of looking sideways’, 2001.
A marvellously quirky book (that my daughter Nia just loves!)

“Designed to be opened at random,.. is an unfailing source of wit, elegance and inspiration. At over a thousand pages, it is a spectacular treatise on visual thinking, one that illustrates the designer’s sense of play and his broad frame of reference.”(Design Museum)

His client list and portfolio are impressive…
Victoria and Albert Museum, Fortune magazine, Reuters, Time and Life, IBM, furniture manufacturer Herman Miller, Pirelli, Lloyds of London, Olivetti, Domus magazine, Polaroid and Penguin Books, designing everything from their corporate identities – logos, literature, advertising, signage, calendars – to toys, books, newspapers and office interiors..

…and I’m impressed.